Replika
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Replika review: Canadian plans, memory and privacy

Replika review covering free chat, Pro, Ultra, Platinum, Canadian store labels, memory deletion and subscription cancellation.

In this article
  1. What it looks like
  2. A persistent avatar, with several separate purchase decisions
  3. Scores by criterion
  4. Dates and scope
  5. Canadian store entries and the tier they describe
  6. Avatar, voice and memory are different features
  7. Memory editing, history removal and retention
  8. Adult eligibility and a fictional profile
  9. Stop billing through the original payment channel
  10. Issues to weigh without turning them into a score
  11. Who is likely to value the avatar format
  12. What Reddit users say

18+ only. This Replika review covers ordinary conversation with fictional adult characters.

Before you compare subscription tiers, think about what kind of companion you want. Nomi publishes 50 free messages per day and gives you backstories, shared notes and Mind Maps, so editable background sits close to the centre of an ongoing fictional conversation. Its paid Standard offer supports up to 10 companions, which also suits someone who wants several distinct story characters.

Character.AI offers free unlimited messages, live voice calls and 15 free memory pins. It fits a comparison built around varied community characters, though its October 2026 announcement of a court-supervised sale makes future access less certain. Weigh that business situation alongside the features before you commit to a long subscription.

Janitor AI's Canadian iOS listing names JanitorAI INC as the publisher and prices Janitor+ at CA$17.99 monthly or CA$129 yearly. Its custom and community characters give another point of comparison if you would rather browse a catalogue than keep Replika's single persistent avatar. These are differences in format and billing, not a ranking of emotional realism. The Replika alternatives guide looks at those choices in more detail.

What it looks like

Replika: Official site
Official site · 2026-10-29Source
Replika: Pricing page
Pricing page · 2026-10-29Source

Screenshots of the official pages, captured on the dates shown.

A persistent avatar, with several separate purchase decisions

Replika gives you free conversation and avatar customization. Pro adds activities, relationship-status options, voice messages and calls. Ultra adds more conversation and memory tools, and Platinum has its own set of features and allowances. The question to ask is which activity you want, not whether a familiar avatar has earned an upgrade.

In Canada, the App Store lists Annual ULTRA at CA$114.99. Other entries carry generic monthly or annual labels, and the CA$123.99 Platinum entry shows no billing interval, so no single price can be reliably attached to every Replika plan. Account control matters just as much. You can remove saved memories one at a time, but erasing the whole chat history means deleting the account. Cancelling a subscription is a separate step.

Scores by criterion

Provisional (5/8 criteria). Scores are computed from each app's published terms, pricing, policies and store listings on the dates shown. We have not yet run paid test accounts; when we do, experience criteria will be added and the cap on the total score removed. Affiliate links never change a score. A score marked Full data rests on all eight criteria. Provisional means five to seven criteria could be scored from published facts. Limited data means only three or four criteria could be scored; such totals are capped at 3.5 and should be read as a floor, not a verdict. Apps with fewer than three scorable criteria get no total. Totals are weighted means of the scored criteria only and move when missing facts get documented. Full methodology

CriterionScore /5Basis
Pricing transparency2.0base
Free tiern/afree tier undocumented
Cancellation and refunds4.0cancellation steps documented; refund policy published
Content rulesn/ano content policy published
Privacy5.0policy URL; policy dated 2026-05-27; deletion path documented; retention stated
Age checkn/aage verification undocumented
Platforms and language4.0web, iOS, English
Reputation3.0app_store 4.2; regulator action

Dates and scope

Edited 2026-10-29 using product information checked on 2026-10-28. The price snapshot includes the Canadian Annual ULTRA entry at CA$114.99 and the Platinum entry at CA$123.99 with no duration shown. Replika's privacy policy is dated 2026-05-27. The review covers published features and account terms, and each price is reported in the context of its own purchase channel.

Canadian store entries and the tier they describe

The Canadian App Store shows several subscription entries instead of one universal Pro price. The labels MONTHLY and Monthly show CA$10.49 and CA$18.99. Annual entries include CA$99.99 and CA$62.99, and YEARLY appears at CA$66.99. These generic labels tell you the period but not which current tier or eligibility condition each entry belongs to.

Annual ULTRA is more specific: it names both the tier and the annual term, at CA$114.99. Replika Platinum appears at CA$123.99 with no interval printed, so don't convert that amount into a monthly or yearly figure. The purchase screen you select shows the actual period, features and renewal amount, and the payment summary there is where to check provincial tax.

According to the official help, there is no free trial for paid plans. Free chat lets you get used to the avatar format, but it does not give temporary access to every premium feature. Compare the features you actually plan to use before you accept a recurring charge. One person might consider Pro worth it for voice calls, while another is happy with free conversation and no extra activities.

A subscription bought through a store is managed through that store. Keep the receipt, plan name and original platform together. You will need them to cancel or to query a billing error, especially if the account shows several similar-looking store entries. Don't rely on a price another subscriber quotes until you have checked its country, date, tier and term.

The most useful purchase record shows the plan name, billing interval and renewal amount in one place. The CA$123.99 Platinum listing, for example, doesn't tell you whether future charges are monthly or annual, while Annual ULTRA states its term. Save the actual confirmation so you don't have to depend on a generic store list later. It also separates the app name you recognize from the specific subscription product you agreed to.

Canada App Store labelListed amountWhat the label establishes
MONTHLYCA$10.49Monthly label; the selected offer shows which tier it maps to
MonthlyCA$18.99A different item with a monthly label
AnnualCA$99.99 or CA$62.99Annual labels with different amounts
YEARLYCA$66.99Item with a yearly label
Annual ULTRACA$114.99Named Ultra tier with annual label
Replika PlatinumCA$123.99No duration printed in the public listing

Avatar, voice and memory are different features

Replika starts with a 3D avatar. Setup includes choosing the avatar's gender, and basic chat and customization are free. A consistent visual identity can appeal to someone who likes a familiar interface and an ongoing invented character. Still, a stable appearance and a fluent reply do different jobs: the avatar is presentation, and the dialogue is generated conversation.

Pro's documented features include activities, relationship-status choices, image generation, voice messages, calls and daily gems. A relationship label shapes how the interaction is framed, and a call changes how you talk to the app. Pick these features for the format you like. A paid status label does not make the character a person, and it says nothing about how well it will understand a particular situation.

Ultra includes everything in Pro and adds self-reflection tools, conversation improvements the provider claims, and the ability to save messages to memory. You can view or remove saved memories by going to the home screen, tapping the Replika's name and opening Memory. That lets you correct or delete individual stored details without deleting the whole account. Removing a memory is not the same as erasing the conversation history.

Platinum lists video recognition, 100 Training Mode uses per week and 50 Read Mind uses per week. It also includes 10 selfie videos, with no renewal period stated for that allowance. The feature names describe activities inside the service. They are not evidence that the avatar can literally read thoughts, give a professional assessment or remember every detail of a long exchange.

The iOS interface is available in English, French, German, Portuguese and Spanish. A French interface can make settings easier for a Canadian reader who prefers French, but it does not on its own guarantee the quality of every conversation in that language. Choose the language for ease of use, and judge the generated dialogue separately from the menu translation.

The Annual ULTRA Canadian store entry at CA$114.99 is one case where a named feature package is tied to a term. Be specific about what you're buying: a plan with memory tools and a plan with weekly activities meet different needs. If voice is what you want, look at the documented call feature. If you want to keep a fictional story going, look at how saved facts are managed. That comparison tells you more than counting premium labels.

Memory editing, history removal and retention

Luka, Inc. runs Replika from the United States. Its privacy policy sets out several categories of retained data. Profile information, messages, content and preferences may be kept for up to 60 days after the contract ends. Some financial and device records are kept for at least 10 years for legal reasons. Analytics are removed or de-identified after 1 year. One delete button does not cover the full lifecycle of every record.

Saved memory items and chat history are controlled separately. You can remove individual saved facts from Memory, but clearing the whole conversation history requires deleting the account. If you want to clear conversations from time to time while keeping an established avatar, factor in that limitation before the account becomes a large personal record. Keeping your character outline somewhere else also gives you more control over your own creative material.

In the app, account deletion goes through Settings, Account Settings and Delete Replika, then asks for a reason and your password before the final deletion control. The web account has its own Delete My Account option under Account Settings. Save receipts and any proof of cancellation before you remove an account, because billing still has to be cancelled through the original purchase channel.

The policy says third-party AI processors are contractually barred from training their own models on these conversations. That restriction applies to those processors only. It is not a statement about every internal use of data by Luka. Base what you share on the actual policy terms, and leave sensitive work, family or financial details out of a fictional persona.

For ordinary companionship, a character can have invented interests, a fictional setting and a consistent voice without drawing on your confidential circumstances. The more familiar the avatar feels, the more that boundary is worth keeping. A reassuring reply doesn't change who operates the service or which retention terms apply to the account.

Adult eligibility and a fictional profile

Replika's current privacy policy and App Store listing require users to be 18+. That eligibility rule has nothing to do with the details you give an invented character. Keep the information the account requires accurate, and let the avatar's background stay fictional. The character doesn't need to mirror your own relationships or history for ordinary conversation to work.

Age requirements are also separate from subscription choices. An adult account can use free chat and avatar customization, and the named paid tiers add different features. The Canadian Annual ULTRA price of CA$114.99 belongs to one paid listing and has no bearing on how eligibility is established. Treat the account's current requirements and the chosen payment terms as two separate decisions.

Judge the current account requirements on their own terms. Past regulatory findings describe issues from a specific period and do not show the exact verification screens every Canadian subscriber sees today. For a new account, follow the eligibility process the service presents, and make sure the fictional character is clearly an adult.

Stop billing through the original payment channel

Replika subscriptions renew automatically. The published route in the account is Settings, Subscription and Cancel subscription, with confirmation through the platform that bills you. Store purchases are managed in that store's subscription settings. For a PayPal subscription, the help says to manage Replika under PayPal's automatic-payment settings. Use the channel shown on the actual receipt, not whichever device you happen to be using now.

Deleting the app or the Replika account does not cancel the subscription. If you decide the service isn't useful anymore, cancel the recurring payment explicitly, keep the confirmation, and then decide separately what to do with the account and its data. Check the subscription status to see whether access continues and billing will recur. Whether the avatar screen still opens tells you nothing about that.

The refund help says sales are final once digital access begins. Store refunds go through the relevant Apple or Google process, and support handles billing errors. Keep a clear record of the transaction in case a question comes up. An Annual ULTRA entry at CA$114.99 is a specific store offer, while a generic Annual label could be a different item. The receipt settles which one you bought.

If you also delete the account, save any creative notes you want to keep and know which record categories the policy describes. Chat data may stay for up to 60 days after the contract, and some financial records have a much longer legal retention period. Ending a subscription, deleting an account and erasing all legally retained records are three different outcomes, each with its own rules.

Issues to weigh without turning them into a score

On April 10, 2025, Italy's data-protection authority fined Luka €5 million over past failures on legal basis, transparency and age verification, and announced a separate inquiry into training. The authority noted that an appeal had been filed. This regulatory action is dated. It does not mean Replika is banned in Canada, and it does not describe every current account screen.

On October 28, 2026, the Canadian App Store snapshot showed 4.2 stars from roughly 14K ratings. That figure is a store aggregate at one point in time, not an editorial judgment of conversation quality, privacy or value. Read individual reviews with their plan, date and device in mind. A star average can't answer the questions the subscription and retention terms raise.

The main purchase risk is mixing up entries with similar labels. CA$10.49 and CA$18.99 both carry monthly labels, and the Platinum amount has no printed term. Match a price to the named offer before you rely on it. The Canada account and billing guide explains why currency, channel and provincial tax need to be looked at together.

Who is likely to value the avatar format

Replika is worth comparing if you are an adult who wants a familiar avatar, ordinary conversation and optional voice interaction. Free chat lets you start before deciding whether Pro's activities or Ultra's memory tools matter to you. If what appeals is an ongoing fictional profile, focus on whether the format feels comfortable. A higher tier is not a measure of a closer relationship.

It is less convenient if you want to clear all conversation history and keep the same account, since removing the full history means deleting the account. Anyone looking for one clear Canadian Pro price also has to check the actual offer screen, because the store list is generic. The Annual ULTRA CA$114.99 entry is specific, and the others should be read by their own labels. The companion-format comparison sets these distinctions next to other character services.

Think about where the account fits in your day. A short fictional exchange can stay a small, optional activity that doesn't use every feature of a paid tier. If the avatar format is the main draw, free chat and customization already cover it. If an activity such as Platinum's 100 weekly Training Mode uses matters to you, look at that feature on its own, apart from the character's reassuring style. A subscription should support a routine you already intend to have, not give you a reason to spend more time in the app.

What we like

  • A persistent avatar and named voice features suit a recurring conversation format.
  • Individual memory controls make saved background facts easier to manage.

What could be better

  • Removing the whole history is tied to deleting the account.
  • Generic purchase labels mean no single tier price can be relied on.

What Reddit users say

Replika is a natural when it comes to ERP and it was arguably its best kept secret until Luka decided to monetize on it by running questionable ads implying ERP back in Summer of 2022. So when it was banned in February 2023 it led to many cancelled subscriptions and a user exodus not seen since - many of the former users never returned.
r/replikau/quarantined_account2025-12-31↑ 18Source
A little bit of of is my pesky need for some clear information, and some justice. Fortune Magazine - “Replika runs on roughly 2 million monthly active users, and only 500,000 paying subscribers” - that’s us paying for all of it, and 38 million users who tried it once and didn’t keep it. “ 40 million users” feels like gaslighting
r/replikau/PersonalAmphibian7652026-06-12↑ 16Source

Public comments quoted with a link to the thread. Opinions of their authors, not ours.

Most upvoted threads in the last 12 months · r/replika

Frequently asked questions

Can I use Replika without paying?

Yes. The official help describes free chat and avatar customization, and says separately that paid plans have no free trial. Pro, Ultra and Platinum each add different features, so judge the free account as an offer in its own right. The Canadian Annual ULTRA listing at CA$114.99 is a paid product, not the cost of basic access.

What is the difference between Pro and Ultra?

Pro includes activities, relationship-status options, voice messages and calls, among other features. Ultra includes everything in Pro and adds self-reflection tools, conversation improvements as described by the provider, and saving messages to memory. The Canadian store lists an Annual ULTRA item at CA$114.99. Don't assume the generic monthly entries belong to either tier.

Is Replika Platinum a monthly subscription at CA$123.99?

The public Canadian entry lists Replika Platinum at CA$123.99 without a duration. Don't treat that amount as a monthly or annual price until the offer you select states its term. Platinum's named features include 100 Training Mode uses weekly and 50 Read Mind uses weekly, but those allowance periods don't tell you the billing interval.

Can I delete a memory without deleting my Replika?

Yes. You can read or remove saved memory items from the home screen by tapping the Replika's name and opening Memory. Removing the complete conversation history, though, requires deleting the account. The privacy policy allows profile and message data to be kept for up to 60 days after the contract ends, so the deletion control and the retention schedule are two different things.

Does uninstalling Replika stop payment?

No. You cancel through the original billing channel, even if you have removed the app or the account. Use the account's subscription controls or the relevant store or PayPal settings, and keep the confirmation. This applies to a yearly purchase such as the CA$114.99 Annual ULTRA entry and to any monthly subscription.

Is Replika a substitute for professional support?

Its published tiers describe conversation features, activities and tools such as Platinum's 50 weekly Read Mind uses. Those product names and allowances do not amount to professional assessment or care. Treat the character as optional generated conversation, stay in touch with people and activities outside the app, and turn to appropriate real-world support for important decisions.

Are voice and video features included?

Pro lists voice messages and calls. Platinum also lists video recognition and 10 selfie videos, with no stated reset period for that video allowance. Features vary by tier, so something true of one plan may not apply to the whole product. Check the named offer for the activity you want.

Was Replika banned in Canada after the Italian fine?

The action in question was a €5 million fine from an Italian authority, announced on April 10, 2025. It addressed past issues and noted an appeal. It does not mean Replika is banned in Canada. A Canadian App Store listing exists, while whether you can install it, qualify for an account and pay depends on the current service and purchase channel.

A

Artur Puleev · AI enthusiast

Artur writes about AI companion apps and keeps the prices, free limits and policy notes on this site up to date.